My Taxi Company

Ladies and Gentlemen,

If a owned a taxi company, first I wanted to make it attractive by so called "quality factors" which mean:

a) comfort and opportunities of individualisation,
b) uniquely affordable prices...

Actually I imagined a fleet of limousines that was owned by me but it was used by my customers... That means my costumers don't have to buy any car, they don't have to pay any taxes after them, they don't have to buy any fuel, they don't have to take the car into a service station or into a car wash, they don't have to pay any insurance and what's more they don't even have to drive the car by themselves - still they can travel in comfortable limousines anywhere and anytime they want...

According to me you don't travel by taxi in inner cities... Either you live there and then you can reach all places quickly on feet, too or you don't live in the inner city still once you are there by subway, train or car you can reach all places of interest on feet, too... Walking is the quickest, healthiest and most environmentally friendly way to move in an inner city and everybody knows it... Therefore it makes the most sense to connect inner cities and garden-cities or suburbs by taxi - if you want to travel by car... That means my taxi company needs to develop conditions and fares which are designed for a realistic taxi usage...

I guess most people travel from a suburb into an inner city in order to work, to do the shopping and to attend school and they also use a taxi in order to get to an airport or to a major railway station when they want to reach distant destinations... As you always travel from a suburb into an inner city regularly it makes a sense to offer a monthly ticket to your customers - with a discount, of course... As all of your family members travel from a suburb into an inner city regularly it also makes a sense to offer a family ticket - with a discount, of course... If you choose only my taxi company when you travel far away from your home by plane or by train it makes a sense to offer an exotic travel ticket - with a discount, of course... Naturally, your discounts could be added to each other at the calculation of a milage fee...

Technically one taxi mobile could only service maximally 2 households when its prices were so irresistible... Let's say the household of an average family and the household of a single man... My taxi company had secure assignments for the entire year while my customers had definitely a more affordable way to travel by a driver's car and to increase their prestige than by an own solution... I would like to use my taxi mobiles on the long run that means one car should accomplish 1 million km before being changed for a new one... As far as I know such a huge running performance is not impossible for cars of non-premium-sellers either - good for me... Technically my taxi company would be a centralised way of traveling by a driver's car instead of individual solutions - and it could mean much revenue both for my customers and for my taxi company...

Once my taxi company is working based on the "quality factors" the so called "multiplication factor" would start to appear...

"Multiplication factor" means that I didn't only have 1 or 2 taxi mobiles in my taxi company but because of the attractive prices and the reputation of my taxi company several ones... After a while my prices could be as attractive (by the increasing number of my taxi mobiles) that in the greater area of the city where my taxi company had its headquarters a major part of commuters chose the services of my taxi company - for ever... A similar balance would be created between (irresistible) price and (irresistible) product to the one when a spacecraft is orbiting a planet - the necessary high speed of the spacecraft would appear as the necessary high number of my taxi mobiles... "Space flight" by taxi mobiles in an urban area would change the life of many citizens there just like real space flight changes the life of a country, on an approximate...

I would like to dedicate this theory to Mrs. Mary King, my personal assistant and to Louis Vuitton...

Best wishes, Joseph de la Mikula and Team